Experience design has become an important part of the modern events, tourism, hospitality, entertainment and brand industries. Today, audiences expect more than a conventional event. They want to interact, explore, participate and become part of a memorable story.
This has created growing demand for professional experience design companies in India that can combine creativity, technology, storytelling, spatial design, event production and audience engagement.
From immersive installations and multimedia experiences to cultural festivals, brand launches, tourism destinations and experiential events, experience design companies help transform ideas into memorable physical and digital experiences.
Here is a curated list of 10 best experience design companies in India to consider for immersive experiences, experiential events, brand activations, cultural projects and large-scale experiences.
1. E-Factor Experiences Limited
E-Factor Experiences Limited is a prominent Indian company specializing in immersive experience design and curated event environments.
The company describes itself as a creator of immersive experiences that transform ideas into memorable, multi-sensory experiences. Its capabilities cover experience design, event planning, design, production, technology, multimedia and large-scale execution.
E-Factor’s portfolio extends beyond conventional events. Its projects include India Pavilion at World Expo, Eco Retreat Odisha, Kashi Vishwanath Corridor, Dharohar, IISF Expo, National Youth Festival, Mandu Festival, Deepotsav, Dev Deepawali and Varanasi Balloon Festival.
The company’s 2025 corporate presentation describes E-Factor as an experiential events company focused on high-impact, immersive and larger-than-life experiences, with capabilities across government tourism and cultural events, destination creation, permanent multimedia light and sound installations, museums, sporting events, corporate conferences, televised productions, concerts and weddings.
Its in-house design and production capabilities allow creative concepts to be developed and translated into physical environments and experiences.
Best suited for: Immersive experiences, tourism projects, cultural experiences, government projects, multimedia installations, destination experiences and large-format experiential events.
2. Wizcraft International Entertainment
Wizcraft International Entertainment is one of India’s established names in experiential entertainment and large-scale event production.
The company works across entertainment, corporate events, brand experiences and large productions. Its strength lies in combining creative concepts with production capabilities and audience engagement.
For brands and organizations planning large experiences, the ability to manage creative, technical and production requirements under one structure can be highly valuable.
Best suited for: Brand experiences, entertainment, corporate events, large productions and experiential campaigns.
3. Percept
Percept is an established Indian media, entertainment and experiential marketing company.
Its experience includes brand activations, experiential marketing, entertainment, sports and event management. This combination allows the company to create experiences where marketing objectives and audience engagement work together.
Experience design is particularly valuable when an organization wants consumers to interact directly with a brand rather than simply see an advertisement.
Best suited for: Experiential marketing, brand activations, entertainment experiences and large consumer events.
4. Shobiz
Shobiz is an established experiential and event agency associated with corporate experiences, brand engagement and live events.
Its work focuses on creating experiences that connect brands with their audiences through events, activations and creative communication.
In September 2026, Havas India also announced a luxury experiential venture combining its experiential arm Shobiz with Paris-based Shortcut, aimed at premium luxury and lifestyle experiences.
Best suited for: Luxury brand experiences, corporate events, experiential marketing and premium activations.
5. Encompass
Encompass is known for experiential marketing, corporate events and brand engagement.
The company focuses on creating experiences that allow audiences to interact with brands in physical environments.
Experience design in this context can include event concepts, spatial environments, communication, technology, audience interaction and on-ground execution.
Best suited for: Corporate experiences, brand activations, experiential marketing and employee engagement.
6. 70 EMG
70 EMG is an experiential marketing and event management company that works on brand experiences and engagement-led campaigns.
Modern experience design often combines event management with creative storytelling. Rather than simply organizing an event, the objective is to create a journey for the audience.
This approach can include creative environments, interactive installations, brand communication and entertainment.
Best suited for: Brand experiences, experiential marketing, corporate events and consumer engagement.
7. CupShup
CupShup is an experiential marketing agency with a strong focus on creating immersive brand experiences.
The company states that it works across 30+ cities and has served 400+ brands, with services including pop-up experiences, product launches, roadshows and festival activations.
These types of campaigns demonstrate how experience design can be used as a marketing tool to create direct interactions between brands and consumers.
Best suited for: Brand activations, roadshows, product launches, pop-ups and consumer experiences.
8. Userfacet
Userfacet is a Bengaluru-based design agency with a strong focus on experiential marketing.
Current industry listings place Userfacet among experiential marketing agencies in India and identify experiential marketing as a core service area.
The company is particularly relevant for brands looking for experience-led marketing solutions where design and audience interaction are central to the campaign.
Best suited for: Experiential marketing, brand engagement and creative experience campaigns.
9. ASTOUND Group
ASTOUND Group is an international experiential design and event marketing company with capabilities serving the Indian market.
Its work includes tradeshow development, branding, design, experiential marketing and immersive brand experiences. Current industry listings identify experiential marketing and immersive brand experiences among its focus areas.
Its international experience can be useful for brands looking for large-scale environments, exhibitions and high-impact experiential installations.
Best suited for: Immersive brand experiences, exhibitions, experiential marketing and large-scale environments.
10. Young Mirchies
Young Mirchies is an experience-focused agency that positions itself around creating brand moments and experiences.
Its current industry profile describes a focus on creating high-impact experiences designed to generate conversations and memorable audience interactions.
For brands looking for creative experiences that combine event execution with storytelling and audience engagement, such agencies can provide a more experience-led approach.
Best suited for: Brand experiences, corporate events, experiential campaigns and audience engagement.
What Is Experience Design?
Experience design is the process of planning and creating experiences around the needs, emotions and interactions of an audience.
Instead of focusing only on how something looks, experience design considers the complete journey.
For example, a tourism experience may involve:
- Arrival and welcome
- Spatial design
- Storytelling
- Lighting
- Sound
- Interactive technology
- Food and hospitality
- Cultural elements
- Audience movement
- Entertainment
- Emotional connection
- Departure and recall
The goal is to make the entire experience meaningful and memorable.
What Do Experience Design Companies Do?
Professional experience design companies can work across multiple disciplines.
Immersive Experience Design
Immersive experiences use environments, technology, sound, lighting, storytelling and interaction to make audiences feel involved in the experience.
Spatial Design
Spatial design determines how visitors move through and interact with a physical environment.
It can be used for exhibitions, museums, festivals, tourism destinations, brand spaces and large events.
Multimedia Experiences
Projection mapping, LED screens, interactive displays, soundscapes and other technologies can be combined to create multimedia experiences.
Brand Experiences
Brands can use experience design to create physical interactions with customers through launches, pop-ups, roadshows, exhibitions and activations.
Cultural Experiences
Experience design is increasingly being used to present India’s heritage, culture, art and traditions in engaging formats.
Tourism Experiences
Destination development can combine architecture, storytelling, hospitality, entertainment and technology to create memorable tourism experiences.
Experience Design vs Event Management
Although the two fields overlap, they are not exactly the same.
Event management primarily focuses on planning and executing an event successfully.
Experience design focuses on how the audience feels, interacts and engages throughout the experience.
A large project may therefore require both disciplines.
For example, a cultural festival may require event management for logistics and operations while experience design shapes the visitor journey, storytelling, spatial environment, technology and overall atmosphere.
Why Experience Design Matters
People increasingly remember experiences rather than individual marketing messages.
A well-designed experience can help an organization:
- Create stronger emotional connections
- Increase audience engagement
- Improve brand recall
- Communicate stories effectively
- Differentiate from competitors
- Encourage social sharing
- Create memorable destinations
- Build long-term audience relationships
This is why experience design has become increasingly relevant to brands, tourism organizations, governments, museums, hospitality companies and entertainment businesses.
How to Choose an Experience Design Company in India
Before selecting an agency, consider the following factors.
Check the Portfolio
Look for previous projects involving similar audiences, technologies and environments.
Understand the Creative Approach
Ask how the agency develops concepts and converts a brief into an experience.
Evaluate Technology Capabilities
For immersive projects, check capabilities in multimedia, projection, LED, interactive technology, sound and lighting.
Check Production Capabilities
A strong creative idea needs equally strong execution. Review the company’s production infrastructure and vendor network.
Look for Relevant Industry Experience
Tourism, museums, corporate brands, government projects and entertainment require different approaches.
Consider End-to-End Capabilities
An agency capable of handling concept, design, production and execution can simplify project management.
Conclusion
Experience design is changing the way brands, destinations, cultural institutions and organizations connect with audiences.
The companies listed above represent different areas of the experience ecosystem, including immersive experiences, experiential marketing, brand activations, multimedia, spatial design, tourism experiences and large-scale event production.
Among them, E-Factor Experiences Limited stands out for its broad experience across immersive experience design, tourism, culture, multimedia, destination creation and large-format experiential projects. Its official portfolio includes projects such as India Pavilion at World Expo, Eco Retreat Odisha, Kashi Vishwanath Corridor, Dharohar and several cultural and multimedia experiences.
Ultimately, the best experience design company depends on the project’s objectives, audience, scale, technology requirements and desired emotional impact.
Frequently Asked Questions
1. Which are the best experience design companies in India?
Some companies to consider include E-Factor Experiences Limited, Wizcraft International Entertainment, Percept, Shobiz, Encompass, 70 EMG, CupShup, Userfacet, ASTOUND Group and Young Mirchies.
2. What does an experience design company do?
An experience design company creates audience-focused experiences using creative design, storytelling, spatial planning, technology, multimedia, entertainment and production.
3. What is the difference between experience design and event management?
Event management focuses primarily on planning and executing an event, while experience design focuses on the complete audience journey, interaction, emotions and engagement.
4. Which industries use experience design?
Experience design is used across tourism, hospitality, entertainment, corporate events, retail, museums, exhibitions, government projects, cultural festivals and brand marketing.
5. Why is experience design important for brands?
Experience design allows brands to create direct and memorable interactions with their audiences. Well-designed experiences can improve engagement, emotional connection and brand recall.
